Free online checkup for entrepreneurs and small business owners
See your business the way a new customer does
Tell us where to look and get your score in under a minute: how your website, Google listing and Instagram look to a new customer, scored across more than 40 checks,, and the three changes that would help most. Then our team walks you through it personally. It's free, and there's no obligation.

What we look at, and how it's scored
Each area gets a score from 0 to 100 and a letter grade. Your overall score blends them using the weights below.
- Speed on a phone (15%)
- Google's own mobile speed test, how long your main content takes to appear, how heavy the page is, and whether it's built for phones.
- Showing up on Google (20%)
- Your Google headline and description, whether your town is in them, your sitemap, the hidden business details Google reads, and how much it has to go on.
- Turning visitors into calls (15%)
- Tap-to-call phone number, a clear next step, an easy way to send a message, reviews on display, and where you're located.
- Trust and first impressions (10%)
- Secure address, an out-of-date copyright year, when the site was last updated, how easy it is to read, and a privacy page.
- Ready for AI search (10%)
- Whether ChatGPT, Google's AI and other assistants are allowed to read your site, and whether they'll find the details they need to recommend you.
- Your Google Business Profile (20%)
- Your public Google listing: reviews, star rating, hours, phone number, business status and whether it links to your current website.
- Your Instagram (10%)
- How often you post, when you last posted, how many followers respond, whether Reels or photos work better for you, and your bio link.
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